Durgapur City At A Glance
Literally translated, Durgapur means the abode of the deity Durga. Though a small town some years back, it has now gained a modern identity and is one of the best known industrial towns in the country. A name taken synonymously as steel, the town has the state's largest steel plant which is apparently a token of post-independence Indo-British ties. The town is however more interesting than you can expect an industrial town to be. It has other attractions like the Deer Park and Durgapur Barrage too.

The city was the vision of Dr. Bidhan Chandra Roy, the second chief minister of the state. It was then planned and executed by Joseph Allen Stein and Benjamin Polk. It has now come up as a major industrial center with a rich interweaving of industries and contemporary amenities. Durgapur is one place almost anyone dealing in steel has to visit. The place even attracts those who are simply interested in makings and operations of steel. The magnanimity of operations in steel here can amaze anyone.

Induced modernity has bred a new group of youngsters who crave for westernized trends, contemporary cuisine and mood setting entertainment. City Center in Durgapur is one such place. With a set of shopping malls, amusement arcades, fine restaurants and multiplexes, it is a perfect place for a hangout. The Durgapur Club is a more sophisticated and old-styled evening hangout space. Frequented by the elite, the club is mostly a status symbol. The Troika Park is a great place for kids and adults alike. With amusement rides, toy trains and other similar attractions, the place is a popular amusement hangout. A popular shopping area in Durgapur is the Benachity area. It has a typical old-world look in it which makes it a different experience. Selling a wide range of handicrafts and artifacts, the space is particularly flocked by tourists to the town. The area is also famous for having some of the best known Bengali eateries.

Though Durgapur is mostly known for steel it also a green side to it. Blessed well by nature, the town has some pleasant spots. The Deer Park is one such spot. It has a charming lake which supports a lot of animals and makes it a delight for animal lovers. The Kumaramangalam Park is also a lakeside attraction here. Durgapur Barrage is something one should not miss here. An architectural marvel in itself, the spot is stunning during monsoons. Water as it gushes out of the lock gates makes a delightful sight.

The more religious side of Durgapur can be seen in the many temples that dot the entire city. The Rahreswar Shibtla is a stunning temple here. Around 800 years old, the temple resembles the Ratha-style temples of South India. The Garh Jungle here is a major pilgrim site. It was discovered by Jogiraj Brahmananda Giri of the Dasnami cult. The tradition of observing Durga Puja began here and the town earned its name from the same. Shantiniketan, the famous Ashram of Rabindranath Tagore is also located nearby.

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Basic Ad Placement

One of the most important aspects of running an Google AdSense campaign on your pages is getting the advertisements noticed by your visitors. Here we'll discuss the basics of good ad placement.

One well known fact by most webmasters is that ads placed above the fold performs very well. In case you don't know that the "fold" means, imagine that you fold your monitor in half horizontally. The area above that fold is where ads perform best (in general). This area is illustrated in figure 1.

However this is of course a rule of thumb and does not apply to all cases.

Each and every site will have different locations within their pages that perform better than others. What you must do constantly is to:

1. Place Ad
2. Test/Track Ad 
3. Change
4. Repeat steps 2 and 3 over and over

This simple optimization technique is very simple but yet not carried out by all webmasters. Badly placed advertisements will yield very low Click Through Rates (CTR). Just think about it. You have a site with great content, good traffic but a CTR of 1%. With optimization you could increase the CTR to 3~5% which would mean a 3~5 fold increase in your revenue.

Anyway enough about that as all that will be covered later.

A useful page to visit when you are starting off is provided by Google. Have a look at this page for some advice from Google on AdSense Optimization.

As you can see from their "heat map" most of the locations that perform well are above the fold and to the left of the page. Again this is just a generic view of ad placement but it's a good starting point.

Successful AdSense placement also requires you to step into the shoes of your visitor. For example, if you have a page which is one long article an advert placed right at the end of the article may be a good idea (especially if you have little other navigation links at the bottom of your page. This is because the visitor will finish reading the article and then is presented with the ads when they are wondering "what next?". It's a great way of getting them to notice your advert and therefore increase the likelihood of them clicking on your ad.